Amabelle Naturopathy
Brand Revival | Logo Design | Visual Identity | Colour Palette Development | Typography Selection | Brand Guidelines | Stationery Design | Template Design
Following the completion of her PhD, Amabelle Naturopathy engaged SAJE + SPARK for a brand revival that would reflect the evolution of the business while honouring its established identity.
To maintain recognition and continuity, the original 'A' from the existing logo was retained and paired with a contemporary botanical shapemark, creating a refined visual identity that balances heritage with a modern, professional presence. The wordmark was also redesigned to enhance elegance, clarity, and versatility. The refreshed brand system includes a complete logo suite, updated colour palette, custom graphic elements, typography selection, brand guidelines, stationery, and a suite of branded templates.
The result is a soothing, modern, and trustworthy brand that reflects Amabelle Naturopathy's evidence-based approach while maintaining the warmth and care at the heart of the practice.
