Pearl Home Care
Brand Refresh Rollout | Graphic Design | Stationary | Iconography | Powerpoint Design | Form Design | Email Siganture | Flyers | Marketing | Brand Strategy
Pearl Home Care is an Australian-owned aged care provider offering personalised in-home support to older Australians across the country. Working alongside KLR Communications, I led the refresh of Pearl’s visual identity and developed a comprehensive brand strategy, including tone of voice and messaging guidelines to ensure consistency across all communications. The refreshed look modernised the brand while retaining key elements from the original identity, as requested by the CEO. My work included updated brand guidelines, a custom icon library, refreshed stationery and brochures, as well as a suite of social media ad assets, all designed to enhance clarity, warmth, and professionalism across print and digital platforms.
